Online Cancellation
The subscription must be cancellable entirely online.
Published standard • Version 1.0
The EasyCancel Standard
To receive EasyCancel Certified status, a subscription service must meet every requirement below. No weighted scores. No pay-to-pass.
Effective August 29, 20268 mandatory requirements
No Phone Calls
The customer cannot be required to call customer service.
No Email-Based Cancellation
An automated email may be used only to verify identity during sign-in. Cancellation itself cannot require emailing support, clicking an emailed cancellation link or waiting for a human response.
Available 24/7
The customer must be able to initiate and complete cancellation at any time.
Clear Cancellation Path
From the authenticated account area, cancellation should be accessible through approximately three primary navigation actions or fewer. The option must not be intentionally hidden.
Under 60 Seconds
A normal authenticated customer must be able to complete cancellation in less than 60 seconds under normal conditions.
Immediate Confirmation
The service must clearly confirm that cancellation has been completed.
Renewal Stopped
The next automatic renewal must be stopped once cancellation is confirmed.
The test clock
What “Under 60 Seconds” means.
The test begins once the customer is authenticated and starts navigating toward subscription management. Opening a browser, typing the URL, signing in and completing an automated identity-verification step are not counted.
Account / Profile↓Manage Subscription↓Cancel Subscription↓Confirm
Methodology
How certification works.
- Real customer accountA real subscription or test account is used.
- Independent testThe process is tested as a normal customer would experience it.
- TimingThe authenticated cancellation path is timed.
- EvidenceDate, plan, steps, timing and confirmation are documented internally.
- Standard reviewResults are checked against all eight requirements.
- CertificationPassing services may receive EasyCancel Certified status.
- Ongoing monitoringCertification may be periodically re-tested.
Conditional status
Certification can be revoked.
If a certified company changes its cancellation process and no longer meets the standard, its status may be suspended or revoked. It must remove the seal if authorization is withdrawn.
Certified→Process changes→Re-test→Pass: remainsFail: revoked